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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 100
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The Sales Playbook to Social Selling

Hubspot Sales

Salespeople have to be willing to put in the time and effort to engage with their target buyers on an ongoing basis, and even then, there’s no guarantee that their efforts will pay off. Therefore, social selling isn’t for reps seeking quick wins or a silver bullet. The Power of Social Selling.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

I see too many women who are afraid to take risks without the guarantee of a reward. In sales, you are guaranteed to have highs and lows, its how you handle the lows that will make your career. What is your best piece of career advice for women in sales? The best piece of advice I can give women is to be willing to go out on the edge.

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