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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise. The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1 were low and considered less than successful for the enterprise market.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

As you grow your inbound strategies, follow one of the leading software and content providers in this small and medium business space, Hubspot. And the larger your company (it’s reach, sales force, brand offerings, partner layout), the more robust your tools need to be. And the easier and more comprehensive your software, the better.

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B2B Marketing Guide

OutboundView

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. If you’re interested in learning new tactics around driving top-of-funnel activity (sales management and individual contributors in sales and marketing), this guide is for you. Mixmax (SMB).

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A people person with extensive C-Level experience in enterprise software, business development and operations. In 2005 I co-founded Altify, a Dublin-based global SaaS business focusing on sales and sales best practices. I exited to pursue other interests after Upland Software acquired the company in 2019. Alicia Berruti.

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