Velocify

JANUARY 29, 2013

Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. There are a few important distinctions between the two that drive the need for different functionality in the CRM tools used.

Inside Sales 71

Inside Sales CRM Leads360 Eloqua 71

The Pipeline

JULY 29, 2011

Sales and marketing lead generation tools follow this suit. But the smaller a company is, the more their internal people need to do and the less tools they will have to help them. A solid inbound web strategy also includes nurturing, but if you don’t have marketing tools then outbound sales will have to manually nurture as well.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

LeadFuze

MAY 11, 2021

This is easy to understand: there will be a relatively small number of companies interested in your niche software solution compared to the number of consumers interested in the latest affordable electronic gadget. You can use a tool such as Eloqua to set up your customer journey map. Identify potential bottlenecks. Conclusion.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95