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How Will Apple’s Mail Privacy Protection in iOS 15 Affect Email Marketing?

Appbuddy

Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing. Since then, email senders have become more proactive when it comes to notifying their subscribers about the use of tracking technology. So, now what? Stay educated.

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How to Grapple With Apple

Appbuddy

Senders deploying unique tracking pixels for each subscriber (using an identifier like subscriber ID or email address) will record each subscriber’s first open, although multiple opens will not be recorded. However, if you have an Apple email address but use an Outlook account to read those emails, pixel-based tracking will not be impacted.

Everest 98
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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

Just like how the performance of that car depends on its engine and design, your store’s success hinges on user experience and seamless functionality. But let’s dig deeper—beyond clicks and bounce rates—to engine optimization that plays nice with algorithms’ ever-changing moods.