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When Are We Being Manipulative? When Is It Just Best Practice?

Partners in Excellence

As sales and marketing professionals, we are always on a fine line. The mortgage and related scandals of a few years ago, some of the health care scandals we read about daily, even respected people like Brian Williams of NBC News find themselves having gone a step too far, too often.

eBook 48
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Going for Gold

Appbuddy

The sudden arrival of the COVID-19 pandemic meant marketing messaging underwent a big change from “What do you want to buy?” Last year’s events accelerated the adoption of new marketing technology, and many of 2020’s innovations will go mainstream in 2021. to “How can we help you?” New Technology. What will 2021’s winners look like?

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