Alice Heiman

DECEMBER 12, 2023

She highlights the transformative power of effective positioning, using an illustrative story from her early career where repositioning a product from enterprise CRM to CRM for investment banks led to significant business growth and acquisition by a major player. 39:07] Cross functional team approach to positioning. [42:45]

Siebel 103

Siebel Positioning Banking SAP 103

DialSource

JULY 8, 2020

For example, outside sales reps close deals the old-fashioned way, typically face-to-face. These field sales teams tend to travel often, attending trade shows and conferences in order to schmooze prospects over a meal or round of golf. . As stated by Tom Siebel, CEO of C3.ai, As stated by Tom Siebel, CEO of C3.ai,

Inside Sales 69

Inside Sales Scale Outside Sales Face-to-face 69

SaaStr - Sales Strategy

MARCH 12, 2019

Why does Erica believe that enterprise is a “company sport?” Why does each department need to re-platform when making the move to enterprise? How can founders know when is the right time to make the move from SMB to enterprise? How does the move to enterprise fundamentally impact the sales team? Just a couple of examples.

Scale 81

Scale Enterprise Enterprise Oracle 81