Everest Groups Tools Webinar Metrics 
Appbuddy
JUNE 14, 2021
Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. It’s important to consider a broader set of metrics that complement ROI.
Appbuddy
JULY 12, 2021
As one of the initial members of the AuthIndicators Working Group – a committee of companies helping to develop the BIMI standard – Validity has been deeply involved in Google’s BIMI pilot. We provide the tools you need to manage both DMARC and BIMI within our Everest platform.
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