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Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

Appbuddy

The downside is that clicks generate fewer data points, so email marketers need more of them. Rate this email” functionality, customer surveys, product reviews, and competitions are all excellent ways to provide more incentives to engage. For example, date of birth is a powerful piece of personal data for marketers.

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Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

Appbuddy

According to a study executed by Epsilon, triggered email messages average 71% higher open rates and 152% higher click-through rates than “business as usual” marketing emails. Even more impressive, marketers who use segmented campaigns note as much as a 760% increase in revenue (Campaign Monitor, 2019). Social media integration.

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