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Send Time Optimization is Old News

Appbuddy

Using an exclusive partnership between Validity and Verizon Media, you can use VTO to get direct access to users who are perusing their inbox with purpose, delivering the mail while they’re engaged, making it up to two times more likely to be opened than messages in the third inbox spot and below. No guessing required.

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Smart use of accessibility enhances brand reputation, amplifies ethical positioning, and increases ROI from the email channel. . Senders can test if users have dark mode enabled on their devices using a media query. Implementing email accessibility sounds like a no-brainer, right? Dark mode is quickly gaining popularity.