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Everest Reaches New Heights

Appbuddy

Yes, Mount Everest is now a little bit higher. I can only surmise this change is in response to our news about Everest , the email platform, and how it is bigger and better than anything else we’ve seen yet. One of the biggest benefits of Everest isn’t necessarily the tool itself, but the data powering it. Data for Days.

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Send Time Optimization is Old News

Appbuddy

Using an exclusive partnership between Validity and Verizon Media, you can use VTO to get direct access to users who are perusing their inbox with purpose, delivering the mail while they’re engaged, making it up to two times more likely to be opened than messages in the third inbox spot and below. No guessing required.

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Senders can test if users have dark mode enabled on their devices using a media query. Try accessibility tools: There are various email software tools—like Validity’s Everest email success platform — that help senders understand how their emails render across multiple platforms and clients.

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The Norm is Not Normal Anymore

Appbuddy

While it’s not strictly “innovation” at this point, Marcel Becker from Verizon Media made it clear authentication is going to become a standard in the near future. If you have the insight, resources, and tools you need to succeed, the mountain might tell you what you want to hear. Are you prepared? …I’ll see myself out.

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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

Plus, we’re talking social media tactics—because let’s face it, that’s where the shoppers hang out. Expanding Through Social Media Channels Social media platforms aren’t just for selfies anymore—they’re prime real estate for marketing techniques designed specifically with consumer behavior in mind.