Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Benchmarks: ROI, budgets, and key challenges. The rest, as they say, is history!

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Appbuddy

SEPTEMBER 30, 2020

TEAM EVEREST! That’s where Everest comes in. If your email woes are not so extreme as to have no mail being delivered to your subscribers, you’ll get more clues in some of the other data points Everest offers. Everest gave you the data you need to solve your email problem, but it won’t stop there. Knowledge is power.

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Appbuddy

SEPTEMBER 15, 2020

Everest views your email holistically. Everest is the Rosetta Stone for your email campaign. Using Everest, you can look at each angle of your campaign. in return, it would be a shame to leave all that ROI on the table. Everest offers email marketers support at every stage of the campaign.

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Appbuddy

DECEMBER 16, 2020

Plus, VTO is a seamless addition to Validity’s Everest email intelligence and optimization platform. Email has the highest ROI of any communication channel for businesses,” states Will Conway , chief executive officer of Mailgun Technologies. There’s no need to switch or be limited by the sending options your ESP provides to you.

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Appbuddy

JUNE 2, 2021

Email return on investment (ROI) is now 38:1 – an 8% YoY increase – while customer lifetime value (CLV) has risen to £36.64 – up 6%. Email marketers need much more data – and the right tools – to create genuine relevance. Addressing these challenges is everything we had in mind when we built our Everest email intelligence platform.

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Appbuddy

DECEMBER 14, 2021

Since then, email has become the preferred communication channel for marketers and consumers, scoring highly for trust and relevance with consumers, and for measurability and ROI with marketers. Mary : Everest. Apart from Everest, I’ve used several email systems over the years. What’s your favorite piece of email technology?

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Appbuddy

MAY 20, 2021

A poor sender reputation could mean your mail is getting sent to spam instead of the inbox, which would negatively impact your email marketing ROI. Take necessary actions like subscribing to Google Postmaster Tools for additional data points, or utilize Validity list cleaning to reduce the number of invalid addresses.

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