Alice Heiman

DECEMBER 12, 2023

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. April points out the importance of involving sales teams in positioning discussions, as they have direct insights into customer perceptions and competitors. 39:07] Cross functional team approach to positioning. [42:45]

Siebel 103

Siebel Positioning Banking SAP 103

DialSource

JULY 8, 2020

At this point, there is no more discussion about inside sales vs outside sales and which is more optimal in terms of a company’s growth strategy. . Based on the 2020 pandemic and corresponding lockdown measures, overnight, everyone was transformed into an inside sales or digital selling role. The Rise of Inside Sales.

Inside Sales 69

Inside Sales Scale Outside Sales Face-to-face 69

SaaStr - Sales Strategy

MARCH 12, 2019

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. How does the move to enterprise fundamentally impact the sales team? How does the structure of the sales team change with the move? Just a couple of examples.

Scale 81

Scale Enterprise Enterprise Oracle 81