Guest Post: Yikes! We have met the enemy and it is us!
Jonathan Farrington
NOVEMBER 2, 2012
I think this fact is a major reason why senior executives do the Linda Blair head spin (from the 1973 horror film, “The Exorcist” for those too young to have seen it). On one hand they read that 70% or more of the sales process is done before a sales rep even gets involved. Lastly, sales’ does not really need more leads.
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