Sales and Marketing Management

SEPTEMBER 14, 2017

Marketers in the B2B space are all about it, and there’s data to back that assertion up. This public-facing event provides an opportunity for you to strike up a conversation with prospects, not just broadcast content about your services. Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing.

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

Sales Overdrive

JUNE 22, 2012

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc. An alternative to buying a list is building one.

Lead Rank 29

Lead Rank Lead Scoring Jigsaw Conversion 29

Partners in Excellence

NOVEMBER 2, 2011

I never “opted in” or expressed any interest in follow up information from them. I carefully segment the groups and people I send emails to, I research them and try to reach them with information that is meaningful and relevant. Supposedly, thought leaders in sales and marketing best practices.

Cold Calling 94

Cold Calling Prospecting Conference Jigsaw 94

Sales Overdrive

JUNE 22, 2012

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc. Part One – Targeting and Lead Development.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20