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Sales Automation vs. Marketing Automation: What’s the Difference?

SugarCRM

Does marketing automation serve a different purpose than sales automation? While marketing software and sales automation tools exist for different purposes, they’re both geared toward achieving the same goal: winning new customers. If your marketing team brings in sub-par leads, it affects the whole sales cycle.

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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Sales velocity is a robust metric used by sales managers for good reason. It presents a snapshot of how your entire sales process is performing. This guide will explain the sales velocity formula and what it means for your business. What is sales velocity? So what does sales velocity mean?

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How Sales Configurators Are Ushering In a New Age of Selling

Cincom Smart Selling

Sales is a changing game. Driven by CPQ technology, especially the sales configurator, and business customization, the selling process is rapidly changing. In some areas, the selling role is virtually disappearing. In others, Sales is brought into the discussion much later in the selling cycle.

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The Best Cold Call Script Ever [Template]

Hubspot Sales

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. If you're in a hurry, skip to the script , or download free sales call templates.) What is a cold call? What is the purpose of cold calling? What is the purpose of cold calling? Now all you need is a cold call script.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

This practical sales glossary is meant for anyone in sales who needs to refresh their memory on the most commonly used sales terms – especially new reps who are still learning the playing field. We’d also recommend this guide for any sales managers or business development leaders who are on-boarding new reps.

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How to write a killer follow-up email sequence that draws replies

Nutshell

What I’m going to tell you, however, is that I receive enough cold emails to know that most of them aren’t followed up on. What I can also tell you is that as a sales automation tool , my company helps hundreds of customers write their follow-up emails, because most of the time, they’re pretty bad. FREE GUIDE.