Score More Sales
FEBRUARY 4, 2015
In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. They overwhelm and often don’t get deployed correctly. For example take Salesforce.com which is the predominant CRM tool sales teams use. Studies for years have shown lack of adoption in companies or failed use.
Appbuddy
OCTOBER 7, 2020
The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC. Last week I had the pleasure of hosting a panel discussion with some of Australia’s top marketing experts from the region’s largest financial services firms.
Customer Centric Selling
NOVEMBER 16, 2015
A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. And all this makes sense – in 2015, you won’t find a single organization in sales without a CRM system in place. However, what you don’t know is that the majority of CRM initiatives end in failure.
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