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3 Things Some Pundits Won’t Tell you about Cold Calling – Part 2

The Pipeline

Whether by fate or chance, the following definition was contained in a marketing piece I received in my inbox yesterday: “By definition, “Cold Calling” is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. Just like they used to.

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Do Your Best Sales Detective Work On Prospects

Pipeliner

The true sales hunters will dive 10,000 leagues deep below the ocean and know what their prospects had for breakfast that morning. If you don’t have a provocative business case that will pique your prospective customer’s interest, you’re sunk like the Titanic. Adding prospects on Facebook is risky.

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Episode #081: Keep It Simple in Sales with Andy Paul

Jeff Shore

I’ve helped boost the performance of teams selling products and services as diverse as complex multi-million dollar communications networks to collectible professional sports memorabilia. I’ve worked with nearly every channel ranging from franchise networks to retailers, dealers, distributors, VAR and OEMs.