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Markempa - Inside Sales
JUNE 27, 2019
The CBS news anchor closed by saying CFS2’s strategy was kindness, but I thought they had it wrong. I saw CFS2’s strategy was built from empathy. Eventually, someone asked, “If we do this, how will we get leads and sales?” Do concierges give the same advice and input to all hotel guests?
Sales and Marketing Management
NOVEMBER 22, 2017
Scott Jeffrey, PhD, was in graduate school at the University of Chicago when he decided to figure out how academic studies applied to real sales reps in the field. Tim Houlihan is an evangelist of applied behavioral economics with more than 25 years of experience in product development, training, sales leadership and marketing strategy.
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Partners in Excellence
MARCH 19, 2016
Books: This week was a heavy travel week, as a result, I was reading on airplanes and hotel rooms. Beyond The Sales Process, 12 Proven Strategies For A Customer Driven World , Steve Andersen and Dave Stein. The Sales Development Playbook: Build Repeatable Pipeline And Accelerate Growth With Inside Sales , Trish Bertuzzi.
ExecVision
JUNE 7, 2018
As the leader of Sales Enablement, one of my major initiatives is to invest in the development of our management team. It becomes hard to differentiate the level of success (and promotability) of front-line managers when the KPI we focus on is percent to quota. and how can we measure their growth in those areas in a meaningful way.
Nutshell
OCTOBER 21, 2019
My Jerry Maguire moment came in 2014, when I was running inside sales and marketing for a consulting firm that also did a lot of research, ironically, on how people make decisions and how they buy. What were they hoping to get done as a result of the webinar? ” That was the beginning of our story.
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