How to Be One-Up and Make Your Clients One-Up Too?
Smooth Sale
APRIL 15, 2022
Not too many years later, when I was forced into an outside sales role, I was taught and trained to present my company by walking the client through a huge binder that was designed to answer both classic legacy questions: “why us” and “why our solution.” What I saw was not only unethical but also unnecessary.
Let's personalize your content