How one company’s disciplined, targeted approach to demand generation delivered big results
Mereo
FEBRUARY 14, 2019
Leaders want to help their salespeople achieve goals but many leaders either don’t invest enough time up front or they don’t know how to do so in a manner that will pave the way for the most success. JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture.
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