How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?
Tony Hughes
MAY 12, 2019
He inspired me to dig deeper into WiseTech, a cloud Software as a Service (SaaS) provider for the global freight and logistics industry. 99% of their revenue is 'recurring' (SaaS) and with less than 1% customer churn. They invest only 14% of revenue and have only 12% of their people working in sales and marketing.
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