Sales Enablement Tools Help or Hinder

Score More Sales

Every sales leader is told, “buy this sales enablement tool – it will help you so much.” But sometimes these tools hinder our success. For example take Salesforce.com which is the predominant CRM tool sales teams use. In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. How to find what works with what – you already have tools, right? Tools are just tools – it is the methodology and systems behind them that count.

Tools 177

Mobile CRM: Choosing the Right CRM Solution for Your Business

Customer Centric Selling

A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. The development of Mobile CRM has been influenced largely by recent shifts in technology – in particular, the movement towards mobile, social, big data, and cloud technology. Advanced Feature Set A robust Mobile CRM solution will house multiple tools under one roof. This requires companies to mix and match different tools together.

CRM 50