Remove Lead Scoring Remove PointClear Remove Prospecting Remove Sales Enablement
article thumbnail

Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

Pointclear

Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Can Fewer Leads Mean More Sales? The Five Greatest Inhibitors to Sales Effectiveness.

B2B 174
article thumbnail

3 Tips to Turn Noise Into Value

Pointclear

Culled from the innumerable daily activities of your prospects, you collect it all, hoping that something will click and your salesperson will stumble upon the golden ticket he or she needs to propel a deal. Big Data is too much noise with too much responsibility placed on the receiver, which is most often a sales rep.

Lead Rank 180
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Slippery Slope Called Sales Enablement

Jonathan Farrington

This is frequently referred to as sales enablement. With sales enablement are we shielding those we love? Let’s look at the number of opportunities companies are currently leaving on the table before we try to find more ways to “help” sales: Marketing Qualified Leads. Sales Accepted Leads.

article thumbnail

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

Pointclear

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]

Pointclear

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. As with other technologies, automating a bad process just leads to more bad results. Absolutely right, Ardath!

article thumbnail

PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

Pointclear

Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales in 2012 that surprises him, Tim notes that lead generation and sales activity are up—providers are getting the “at bats.”. When a salesperson gets a lead, that’s all well and good. Add value that way to the marketplace.

article thumbnail

Three “Lies” That Plague B2B Businesses Today (Part Three of Three)

Pointclear

Dave Stein: “If that were only true, there would be no such thing as sales enablement. Marketing should have two constituencies: External, as in marketing communications, and internal, as providing sales with EVERYTHING they need to be successful. I’ve been observing attempts to align sales and marketing for more than 20 years.

Lead Rank 100