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Ideal Customer Profile: Firmographics

Altify

EXAMPLE: My ideal customer is typically found in industries like professional services, high-end manufacturing, technology and telecommunications or where intellectual property management in contractual arrangements with customers is important. The customer would need to pay $55,000, an average cost of $11,000 per user.

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PODCAST 01: Walking the Road from Individual Contributor to Management

Sales Hacker

I went to work for a company called Winstar Communications, which was a small local telecommunications company in the midst of the telecom deregulation of 1996. I sold to big Fortune 500 customers, I crushed my numbers, I won national and international sales contests across 500 or 1,000 person sales organizations.

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