Appbuddy
APRIL 6, 2021
You really need to watch the full webinar (located at the bottom of this post) to discover them all, but here are a few key points to whet your appetite: Lucy Acheson , Customer Experience Director at Merkle, noticed businesses that took the time to fully understand their technology capabilities and data management last year entered 2021 strong.
Customer Centric Selling
NOVEMBER 16, 2015
A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. If user adoption for CRM is as easy as using heavily consumerized media platforms such as Facebook or Twitter more people would be using it. However, what you don’t know is that the majority of CRM initiatives end in failure.
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