Solution Selling vs. Aspirational Selling: Is It a Mirror Image of Product Management?
Product Management University
APRIL 15, 2018
Solution selling is like vanilla ice cream. Here’s the thing: if you and all of your competitors are using the vanilla ice cream approach to selling, you’re missing an opportunity to showcase your unique value and improve win rates. Solution selling has long been the norm in B2B. It’s not wrong or bad.
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