Pointclear
AUGUST 5, 2016
The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. The book covers a wide range of “full funnel marketing” areas, including technology, sales enablement, productivity best practices and more. What’s on their scorecards?
Jonathan Farrington
AUGUST 10, 2012
A very well respected organization in the marketing and sales alignment business now reports that most companies have done all they can to help sales at the top of the funnel. Now what is needed, they say, is to provide support to sales people in the middle and late stages of the buying process.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
DECEMBER 12, 2013
But on top of the basics, I have premium channels and the infinite variations of those premium channels. Big Data is too much noise with too much responsibility placed on the receiver, which is most often a sales rep. In sales and marketing (and life in general), knowledge is everything. Turn Down the Volume.
Fill the Funnel
NOVEMBER 10, 2010
Here is the Twitter transcript for Day 2 Twitter activity for the #sm20 hashtag during the Sales and Marketing 2.0 Note that you can download as either a PDF or Spreadsheet by clicking on the icons at the top left of the tweets-handy for future reference. Best Sales 2.0 Best Sales Enablement Program – Big Machines.
Pointclear
OCTOBER 2, 2012
Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. On the sales side, really embrace social and listen in.
Expert insights. Personalized for you.
100 
Let's personalize your content