article thumbnail

Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

“On the face of it, it does seem that the [B2B] industry doesn’t move at the pace that it should in adopting technology,” says Aditya Gupta, assistant professor of marketing at Texas State University and a former product development leader at IT and telecommunications firms. They learned to use the software better.

Marketing 252
article thumbnail

The Age of Automation for Sales and Marketing is Here

Zoominfo

“On the face of it, it does seem that the [B2B] industry doesn’t move at the pace that it should in adopting technology,” says Aditya Gupta, assistant professor of marketing at Texas State University and a former product development leader at IT and telecommunications firms. They learned to use the software better.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Strategies to Drive Sales Productivity

Seismic - Sales Effectiveness

The easiest way to do this is via automation – empower your sales teams with the tools to help them do their jobs more efficiently and effectively. When you can automate an activity, you will save steps and time so that sales reps can get back to essential core selling activities.

article thumbnail

Why Automate Sales Compensation Management

OpenSymmetry

At the conference, we stressed the importance of having a clear understanding and definition of what it is you want to automate and how this may integrate with other technology solutions. ICM can encompass both internal sales force and external third party sales forces’ which are common in telecommunications and financial services.