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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

With stay-at-home mandates causing what many reference as the “groundhog day” effect, your sales team is the perfect audience for incorporating surprise rewards as part of a sales incentive program to keep remote teams engaged and company morale high. Defining the unexpected reward.

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Mastering LinkedIn Growth: 3 Playbook Insights to Help You Grow

Sales Hacker

Save Your Spot Sponsor shoutout: This newsletter is brought to you by Common Room—the modern buyer journey platform. She has led GTM teams at high scale B2B companies such as Splunk, VMware, Redis and has a unique perspective on the convergence of sales and marketing into an efficient, high performing GTM organization.

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If You Want Your Sales Team to Be Effective, Focus on Business Acumen

Sales and Marketing Management

That’s how they can position themselves — and the companies they work for — as true partners in success. It’s not enough to have company-specific information; sellers need a working knowledge of their customers’ industries as well. Many salespeople enter the room with some understanding of a customer’s business challenges.

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Empower Your Sales Team with a Strategic Enablement Function

Highspot

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. Then, get everyone in the same room to narrow the list down. So, why do such polarized opinions persist?

Scale 115
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Why You Should think Publishing A Business Book (video)

Pipeliner

In this Expert Insight Interview, Andrew Dupy discusses why you should think about publishing a business book and how a company like Leaders Press can help you do that. How the Leaders Press team approaches each book idea. Leaders Press Approach. Leaders Press likes to talk strategy early on in the process.

Video 52
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Why Now? ZoomInfo Going Public During The Pandemic

Zoominfo

Many tools in the Martech landscape can’t help companies grow for months or even years after implementation. TentCraft is just one example of an extraordinary company banding together in the face of unprecedented change. Insightful data can instantly allow businesses to expand to new markets. Henry Schuck CEO of ZoomInfo.

Nonprofit 182
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Will We Ever Meet Again?

Sales and Marketing Management

Author: Paul Nolan Are companies less likely to embrace meetings and events or is there a pent-up demand for getting together? When will you not hesitate to attend a conference where you will file into a room with hundreds of other people? It will be home base to the presenters and leaders of the sponsoring company.

Meeting 156