The ROI Guy

SEPTEMBER 21, 2010

in 2010 compared to 2009 levels. This is quite a change from 2009 budgets, which declined 8.3% Shift to Digital Marketers are still being asked to do-more-with-less, and this is driving a significant change in go-to-market channels. compared to 2008. The bad news for marketing leaders is that although the 3.7%

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The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. navigation, placement of content, imagery, etc.) co-registration, email list purchases, etc.)

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The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Forrester: Understand and Drive Outcomes for Sales.

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The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content.

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