No More Cold Calling
SEPTEMBER 30, 2011
What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Build new alliances or alternate distribution channels. How do we sell in this volatile economy? What business are you in?
The ROI Guy
SEPTEMBER 21, 2010
in 2010 compared to 2009 levels. This is quite a change from 2009 budgets, which declined 8.3% Shift to Digital Marketers are still being asked to do-more-with-less, and this is driving a significant change in go-to-market channels. compared to 2008. The bad news for marketing leaders is that although the 3.7%
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The ROI Guy
FEBRUARY 14, 2011
The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. Forrester: Understand and Drive Outcomes for Sales.
The ROI Guy
JULY 15, 2009
Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered.
The ROI Guy
NOVEMBER 4, 2010
According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content.
The ROI Guy
FEBRUARY 4, 2009
Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.
The ROI Guy
OCTOBER 22, 2010
Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Forrester: Understand and Drive Outcomes for Sales.
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