The ROI Guy

MAY 4, 2006

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. It is becoming more expensive to gather attention and hence the higher spending earlier on in the process. Why are buyers getting harder to reach?

Marketing 40

Marketing Vendor ROI Survey 40

SugarCRM

JANUARY 27, 2022

More than a decade ago, the world hit a point where the amount of data created across the globe in just two days equaled the amount of data produced from the beginning of civilization to around 2003. If you have a question about your marketing and sales processes, you can probably answer it with data. Document ROI and Value.

Data 48

Data Marketing Social Media Campaigns 48

LeadFuze

AUGUST 5, 2021

I retired in January, 2010 from a 40-year career of selling advertising to small businesspeople, 38 years of which I owned my own company, to write, speak, and help others succeed; to give back for a lifetime of blessings. Blogger Blurb: When Brian Carroll started the B2B Lead Generation Blog in 2003, there was nothing like it.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

Sales Hacker Training

NOVEMBER 21, 2022

Here are some of the best inside sales tools to help keep your pipeline flowing, improve your team’s performance metrics, automate tedious tasks , or cause game-changing transformations in specific aspects of your sales process. Editor’s Note: This list of sales tools is listed in no particular order, other than alphabetical.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52