Neuroscience Confirms We Buy on Emotion & Justify with Logic & yet We Sell to Mr. Rational & Ignore Mr. Intuitive
Insight Demand
MARCH 31, 2017
Harvard Business School professor Gerald Zaltman [i] says that 95% of our purchase decision making takes place subconsciously (aka System 1). [ii] They are based on a deeply empirical mental processing system that is capable of processing effortlessly millions of bits of data without getting overwhelmed.
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