The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. in 2006, but still much lower on the trust scale than almost all other sources. this year, an increase from 3.1%

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Tailwinds for Marketing Automation Software - Insi.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. percent of their revenue on marketing, with software vendors spending the most, at 6.5

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content. Tailwinds for Marketing Automation Software - Insi.

ROI 45

ROI Buyer Buying Cycle Social Media 45

SalesLoft

JUNE 16, 2016

Enabled by rigorous training, a depth of knowledge and next-generation tools, SDRs will become a channel for valuable content all their own. The ability to effectively prospect and deliver cadences cannot be from within Salesforce. Prospects will receive more value from their vendors than ever before. It’s Salesforce.

Account Based Marketing 52

Account Based Marketing SalesForce Lead Rank Analytics 52

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tailwinds for Marketing Automation Software - Insi. They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49