DiscoverOrg Sales

JUNE 8, 2017

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Hubspot Sales

APRIL 6, 2020

They rely on manually-entered data to monitor the sales pipeline and coach their salespeople, and they run sales and marketing independently, creating a disjointed experience for buyers. Demand Generation. Train the sales team by making them wear customers’ shoes. Align sales and marketing.

Webinar Metrics 114

Webinar Metrics Strategy Hiring Hubspot 114

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. On average, how much do IT firms spend on marketing?

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Good argument that B2B marketing needs ROI.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Sales Hacker

OCTOBER 21, 2019

I had to let go of my well-trained staff and focus on healing. VP of Sales & Marketing at OpenWorks. I feel like I’ve been in and around sales since I was a kid, but my first real ”sales” job was while I was in college, back in 2006. Senior Director, Demand Generation at Unitrends. Christin Myers.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90