SBI Growth

DECEMBER 2, 2013

The average tenure of CMO’s has doubled since 2006. In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. Download the 2014 B2B Demand Generation Planning template here to get started. It’s now up to 45 months.

Demand Generation 310

Demand Generation Demand Generation Targets Marketing Buyer Persona 310

DiscoverOrg Sales

JUNE 8, 2017

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Hubspot Sales

APRIL 6, 2020

Demand Generation. Inbound sales teams should lead with a tailored message to the buyer from their specific context or point-of-view rather than a generic elevator pitch. Objections. Founded in 2006, HubSpot has since grown to over 56,500 customers in over 100 countries and over $510 million in annual revenue.

Webinar Metrics 114

Webinar Metrics Strategy Hiring Hubspot 114

The ROI Guy

SEPTEMBER 16, 2010

We have seen organizations create centers of sales enablement excellence, with a focus on tracking the value of sales enablement investments as a key objective. Demand Generation In the Face of Frugalnomics and. IT Budgets into 2011 - Robbing Peter to Pay Paul? SaaS Solutions Becoming the Standard for Marketing.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40