The First-Mover Advantage, Explained
Hubspot Sales
OCTOBER 17, 2018
When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Brand leadership and loyalty are usually awarded to first movers, but they must continue to evolve to avoid being surpassed by competitors. So, what are some real-life examples of the first-mover advantage?
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