Mindtickle

OCTOBER 16, 2020

If you are a CRO and are looking at a hockey stick of quarterly sales goals you have a small window to enable your inside and outside teams. All these deficits have left many companies struggling to prioritize opportunities, engage with the right buyers and connect with important prospects, demonstrate value, and retain business.

Networking 105

Networking Conversion Scale Face-to-face 105

The ROI Guy

SEPTEMBER 3, 2010

IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Sales Enablement Ineffectiveness? So why are the sales enablement investments not paying off?

Sales Enablement 40

Sales Enablement Face-to-face Collateral Sales Cycle 40

Mindtickle

OCTOBER 16, 2020

If you are a CRO and are looking at a hockey stick of quarterly sales goals you have a small window to enable your inside and outside teams. All these deficits have left many companies struggling to prioritize opportunities, engage with the right buyers and connect with important prospects, demonstrate value, and retain business.

Networking 52

Networking Conversion Scale Face-to-face 52

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40