Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns
The ROI Guy
APRIL 21, 2010
In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Alinean developed a tool based on the case study research for use by sales, channel partners and consultants in making the business case for the utility.
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