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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Sales enablement Includes playbooks, ROI tools, and battle cards 4. When you’re starting out, you may need to spend fairly equally across demand creation and sales enablement. Reputation Includes content assets such as blogs and press releases 2. Demand creation Includes webinars, white papers, and product trials 3.

Lead Gen 130
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Your Sales Training Is Broken. Here’s How to Fix It.

Hubspot Sales

I experienced this tension myself 10 years ago, when I first started working at HubSpot. I didn't always want to go into sales. I interviewed for an account executive position at HubSpot and bombed it. HubSpot told me it was a "no. ". Later, I learned that the way I'd handled this objection demonstrated sales potential.

Hiring 98
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A Conversation With Eric Pratt: Why Sales Playbooks are a Necessary Complement to Inbound Marketing Plans

Costello

For Eric Pratt, more than thirteen years in the sales and marketing industry taught him a few things about how these teams can work together. This understanding led him to found Revenue River in 2009, a digital marketing and sales innovation agency. How can sales enablement complement inbound marketing efforts?

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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. Now, it’s time to do the 10-year challenge with your sales strategy. Invest in sales enablement.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

The Gist: You can almost not keep up with the sheer volume of content generated by the sales (Read. Meghan Keaney Anderson – VP of Marketing at @HubSpot. Blogger Blurb: In 2014, Jill was honored to be selected as a Sales in Residence at HubSpot Sidekick, providing insights, guidance and direction to the new Sidekick offering.