No More Cold Calling

MARCH 7, 2013

Should you offer incentives to Referral Sources? For a 2010 report from the Wharton School of Business, researchers Christophe Van den Bulte, Bernd Skiera, and Philipp Schmitt studied data that an anonymous German bank gathered on nearly 10,000 of its customers over 33 months. Incent or not. The short answer is NO.

Referrals 245

Referrals Incentives Incentive Banking 245

OnePageCRM

MARCH 8, 2017

Ways to pitch your price to a prospect (Behavioural economics). Watch this video of Steve Jobs announcing the iPad price on stage in 2010. Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price they’ll pay. But they used a different incentive… Alternative currencies.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

OnePageCRM

MARCH 8, 2017

Ways to pitch your price to a prospect (Behavioural economics). Watch this video of Steve Jobs announcing the iPad price on stage in 2010. Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price they’ll pay. But they used a different incentive… Alternative currencies.

Strategy 20

Strategy Discount Lead Rank Enterprise 20