The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MARCH 1, 2016

Many organizations are relying more and more on channel partners and inside sales to drive growth. And if it was hard to get your direct sales reps to become more value-focused, imagine how hard it will be to enable channel and inside sales to evolve from product to value. And its not just your direct sales reps that have the issue.

ROI 53

ROI Decision Maker Proposal Forecasting 53

The ROI Guy

JANUARY 16, 2014

Developing and deploying the right interactive Value Marketing Tools is the key, to provide Prospects the personalized, relevant and provocative value messaging, insights and financial justification to these key questions early in the decision making cycle. So how well do your sales professionals and channel partners engage with value?

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

The ROI Guy

NOVEMBER 10, 2014

So how well do your sales professionals and channel partners communicate and quantify your value? #3 With Frugalnomics in full effect and buyers as “Cold as ICE” , technology solution / service providers need to implement a more value-focused approach to their sales and marketing strategy, content and tools.

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

The ROI Guy

APRIL 14, 2015

So how well do your sales professionals and channel partners communicate and quantify your value? #3 With Frugalnomics in full effect and buyers as “Cold as ICE” , technology solution / service providers need to implement a more value-focused approach to their sales and marketing strategy, content and tools.

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

JULY 15, 2015

So how well do your sales professionals and channel partners communicate and quantify your value to a diverse set of decision makers? #3 With Frugalnomics in full effect , technology solution / service providers need to implement a more value-focused approach to their sales and marketing strategy, content and tools.

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

The ROI Guy

APRIL 8, 2014

Developing and deploying the right interactive Value Marketing Tools is the key, to provide Prospects the personalized, relevant and provocative value messaging, insights and financial justification to these key questions early in the decision making cycle. So how well do your sales professionals and channel partners engage with value?

Forecasting 65

Forecasting ROI Proposal Decision Maker 65