4 Reasons Why CMO’s Should Care About Buyer Personas Today
SBI Growth
AUGUST 31, 2012
To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). If you thought of buyer personas as only a content development tool, let me share four ways in which they are much more than that: 1. Top Heavy on Analytics. Validate Assumptions.
Let's personalize your content