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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

In today’s post, we remedy this issue. Word of mouth recommendation still ranks as one of the most trusted sources of advertising, and as a result, is able to generate nearly 2x the amount of sales as traditional paid advertising ( source ). So, why aren’t more B2B companies jumping on the influencer bandwagon?

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Companies Must Care How Revenue is Earned

Pipeliner

VW’s 2014 annual report reported revenue this way: “The Volkswagen Group continued its successful course in fiscal year 2014, again generating record sales revenue and operating profit in an ongoing difficult market environment. billion in fiscal year 2014, 2.8% What’s the remedy? It will not.”. United Airlines).

Revenue 66