2014 Demand Generation Sales Study 
SBI Growth
OCTOBER 14, 2013
The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Let’s look at the graph below from the study. However, the study shows they don’t know how to produce enough content. The clients we have helped told us, “ Content Marketing is now our best Sales Rep.”
SBI Growth
NOVEMBER 6, 2013
B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. The path to success for year a B2B CMO’s year one includes: Generate quick wins to build momentum. The quick wins will build credibility with sales and the CEO. How long is your honeymoon?
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SBI Growth
AUGUST 4, 2013
Most HR and Sales leaders who just completed this mid-year chore would agree. It does not answer the question that is top of mind with Sales and HR leaders, “How can we improve the performance of our sales team?” A more Agile way of assessing sales talent has emerged. Sales contests and bonuses.
Tenfold
AUGUST 30, 2017
Information in today’s digital milieu has always been a double edged sword for sales and marketing. Information comes from your sales team, your website and your press releases. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent.
Sales Hacker
OCTOBER 7, 2021
Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.
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