Bernadette McClelland

JANUARY 15, 2017

What has changed though is what we are selling, and how we now go to market. But today, what we are really selling is change and that takes more than us just knowing our product specs, our pricing and our place in the market – the lines have blurred. Besides many today have their own gatekeepers. But the drawer is empty today.

Telemarketing 150

Telemarketing Lead Rank Margin Retail 150

Velocify

SEPTEMBER 10, 2017

Since opening in 2014, they’ve had to be highly innovative and nimble in order to successfully differentiate themselves in such a competitive market. Read on to learn more about their story and check out our exclusive video interviews with Mike Eshelman, VP of Marketing at First Direct Lending. Impressive! The Bottom Line.

Scale 56

Scale Hiring ROI Case Study 56

Sales Hacker

NOVEMBER 10, 2020

It was sales. So going through the recession, but just in general, sales was not talked about in the curriculum in school. Maybe we had marketing. We wanted to do this for PR, kind of thinking about the marketing attribution. I know you have product market fit. This was 2008. It wasn’t a class. You can do it.”

Call-back 75

Call-back Scale Compensation Ideal Customer Profile 75