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How to Drive Sales in 2014 with Content Marketing

SBI Growth

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

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12 Reasons Your Sales Results Are Plummeting

Sales and Marketing Management

Issue Date: 2014-07-16. By pivoting quickly and making a few key changes to your team and its process, you’ll see a boost to your sales. By pivoting quickly and making a few key changes to your team and its process, you’ll see a boost to your sales. Author: Zorian Rotenberg, InsightSquared. read more'

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How Getting Fired Actually Launched My Referral Business

No More Cold Calling

There are no big marketing costs. Then I asked the pivotal question: Do you have a referral system, a methodology, a programmatic, written strategy, with metrics, KPIs, skills, and accountability for results? So, in 2014, I published Pick Up the Damn Phone! What do you like about referrals? Prospects trust us.

Referrals 291
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Sales middle managers – what motivates them the most?

Sales Training Connection

The importance of middle managers can be especially significant in industries and fields that value innovation, like computer games, software, consulting, biotech and marketing, according to Mollick. The Becker Hospital Review which shared the results of a 2014 Insigniam study that focuses on middle managers.

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Well, how did I get here?: Nutshell’s new VP of Marketing speaks out

Nutshell

Let me tell you about the last time I got fired: From October 2007 to December 2014, I managed a mixed martial arts blog that I won’t name here, because it’s been almost completely scrubbed from the internet by this point. What rescued me was something called “content marketing.” Part 2: It Got Better.

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12 Female Entrepreneurs You Need to Follow

Hubspot Sales

Though the "Girlboss" era is now behind us , female entrepreneurs blazed trails long before the term became mainstream in 2014. Prior to founding The Plug, Sherrell held marketing roles at Uber and Google Fiber. Originally centered on the physical club in New York City, Ethel’s Club pivoted to expand digital membership offerings.

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Myth busted! Sales performance is defined by achieved sales goal

Salesmate

I used to cold call businesses trying to sell them SEO services back in 2013-2014. Sometimes the issues creating lower numbers can be mismarketing and the lack of a cohesive strategy to target the right consumers who match your “product/market” fit. That’s lousy thinking. And I make 0 calls. David Fernandez. Hector Gutierrez .