Sales and Marketing Management

JULY 21, 2015

Issue Date: 2015-07-22. Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take.

Advertising 120

Advertising Advertising Social Media B2B 120

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. It’s a strategy in which marketers rely on a blend of channels and methods of distribution to reach their target audience.

Marketing 189

Marketing Retail Channels Social Media 189

Cience

OCTOBER 5, 2020

CIENCE Technologies offers human-driven and machine-powered B2B lead generation services and solutions. Clutch is a B2B market research company that connects service providers and buyers through data and verified research. Sales Planner, Marketing & Advertising Company. Central to this process is client reviews.

Company 105

Company Lead Rank Top of Funnel Lead Generation 105

SugarCRM

FEBRUARY 11, 2020

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.

Social Media 26

Social Media Advertising Advertising Media 26

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. It’s a strategy in which marketers rely on a blend of channels and methods of distribution to reach their target audience.

Marketing 100

Marketing Retail Channels Social Media 100

SugarCRM

FEBRUARY 11, 2020

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.

Social Media 20

Social Media Advertising Advertising Media 20

Pointclear

OCTOBER 1, 2015

That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100