5 Tactics to Improve Your Follow-Up Cadence [With Examples]
Sales Hacker
MARCH 16, 2020
They’re taking a more B2C-like approach, optimizing the buying experience to win more business. The 2016 Sales Development Benchmark Report indicated that SDRs who leveraged a triple touch approach (phone, email, LinkedIn) had a 28% higher SQL conversion rate than SDRs who only used phone and email. That was four years ago.
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