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How B2B Buyers Search for Tech Solutions

Tenfold

Information in today’s digital milieu has always been a double edged sword for sales and marketing. Information comes from your sales team, your website and your press releases. online resources before reaching out to a sales rep. You can’t help but wonder where in the digital age buyer’s journey would the sales team figure in?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

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How to Generate Revenue with Interactive Content

Highspot

A study from Microsoft points out that the average attention span of consumers is about eight seconds. The CMI/Ion Interactive study indicates this format had the highest growth in usage from 2016 to 2017. In this way, interactive content encourages engagement from the start.